Provincial Archives of New Brunswick

Dictionary of Miramichi Biography

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HAYWARD, CHESTER C. (1977-1955)

HAYWARD, CHESTER C., business executive; b. Lincoln, N.B., 8 Jul 1877, s/o George Hayward and Eunice Lounsbury; m. 1903, Adelina Read Clark, a native of Sackville, N.B., d/o John Clark and Rebecca Hicks, later of Newcastle; d. Moncton, 3 Jan 1955.

Chester C. Hayward, a cousin of George A. Lounsbury, was hired as office boy with the Clark & Lounsbury firm in Newcastle in 1895, at age eighteen. In 1902 when the Lounsbury Co. was incorporated, he was named company secretary, as well as store manager at Newcastle. An important development during his tenure as manager was the introduction of car and truck sales. In 1911 the company sold its first car, a three-speed Russell runabout, to Ernest Hutchison of Douglastown. The second sale, of a Brockville Atlas, was to Hayward himself. In 1913-14 Lounsbury's sold Studebaker and Ford cars and opened a service garage. In 1915 Hayward visited the Canadian National Exhibition in Toronto, where the Chevrolet Motor Car Co. was displaying the "490 chassis." Before he left for home he signed a contract under which Lounsbury's became the Chevrolet dealer throughout the territory in which they were doing business in New Brunswick. This established the link that still exists between Lounsbury's and General Motors.

In 1916 Hayward was appointed general manager of the Lounsbury Co. He moved in Moncton when the head office of the firm was transferred there in 1923. He was elected president of the company in 1950, after he and other employees bought the controlling interest in it, and he occupied that office until his death.

While living in Newcastle, Hayward served on the town council and was a deacon and Sunday school superintendent of the Baptist church. He was survived in 1955 by his wife, Adeline R. Clark, a son, and a daughter.


[b/d] Commercial World 6 Jan 1955 [m] official records / Advocate 20 Mar 1912; Hist. Lounsbury Co.; LDS-AF (re. Lounsbury)